I am Tomás Baeza, a cyclist since I first got on a bike. At 11, I participated in my first race in 1999, and since then, cycling became my main sport. I have traveled around Chile and to other countries to participate in bike races, experiencing various modalities: cross country, road, enduro, downhill, cyclocross, and e-bike. Years ago, I became a fan of Gravel, which brought me back to my cycling roots and led me to adventures like ultra cycling or simply riding for pleasure, something often lost in competitive formats.
On the other hand, I have a business degree. I pursued this career to become an entrepreneur. In that pursuit, I had the opportunity to work in the cycling industry in Chile, engaging with different brands and projects in sales, marketing, and operations areas. My specialty was the development and positioning of brands in Chile. Brands like Cube, Ibis, Evoc, Pivot, Hope, Felt, Onza, Specialized, among others. They entered the market and became recognized according to their standards.
In 2017, I fulfilled my childhood dream and started my own business in the bicycle industry in Chile. I created a project that included a bike shop, café, and experiences. Initially, it was an uncommon adventure, but it changed the national industry's paradigm, especially in the enduro segment. Alongside a brand like Santa Cruz, we developed a comprehensive experience for the community, even creating a benefits club called "Santa Good." We became the top-selling Santa Cruz retailer in Chile in 2019. This experience led us to dream of a business that was more than just a shop; it became a community that could be lived on, even during the social riots and the 2020 pandemic when we closed the shop and began seeking the next step.
The Good has become a vision and a collective, offering community advice for various brands and coordination of activities like Test Rides, Talks, promoting events, and Coffee Rides, which we enjoy the most.
Today, The Good views cycling from a collective perspective, offering advice to enhance the creation of a genuine identity.
